Because we said so.
All of these points are just as important as the next.. So these are listed in no order of importance.
1. “One Size Fits All”
Box color is designed so that it can alter a wide variety of hair types and shades, with no guaranteed result. Hairstylists using professional color may use the exact same color, however, on one client the color may be mixed with a 10 volume developer, but use a 20 volume developer on the other client. The results can be immensely different. Most box colors come with a 30 volume developer to assure that it will do something. In most cases, this is NOT a good thing.
Hair stylists have consultations with each client before their service for a variety of reasons. We want to understand your goals for your hair, wether they are long or short term. But also, we need to have a complete understanding of the level of your natural hair color and the underlying pigment. What is going to look the best with your skin tone and eye color? Is your hair damaged or porous and going to have a hard time holding color? What has been applied to your prior? And the dreaded… How much grey, if any, do you have?
3. Demi, Semi, Permanent
Are you applicable for a demi or semi permanent hair color or do you require a permanent hair color?
In order to keep the hair healthy and avoid “banding” the color, a precise application is required from the scalp to the line of demarcation, which is where the color from your previous application begins. This precision is not attainable in a poorly, fluorescent lit bathroom using a bottle. Even if you are using a brush, there is absolutely no way to see what we see. If the new color and old color overlap this creates a “band” of darker color in your hair.. and after multiple application it will be very prominent and VERY hard to remove.
5. Hay is for Horses
Each hair strand is traveling further and further down the porosity scale. This mean the level of damage is rising. A majority of the public buying box color apply the color from roots to ends – every time. This is why your ends, for example, stop looking like the rich chocolate brown and begin looking dull and black. The ends of your hair are “older” and can not handle the color buildup.
6. The Cap
Ever heard of “polka dots” or “bleed lines”? This is the result of the cap. There is nothing, nothing professional about pulling hair through holes with a latch hook and swirling some bleach on top of it. This was acceptable in the 80’s, but alas, technology steps in and advances in glorious ways. Most elite cosmetology institutions do not even speak of this technique anymore.
7. Cheap vs. Expensive
It may be affordable now. And I am sure most stylists can relate to a client asking you about price and you give them an amount and they decide to go the cheaper route and do it themselves. Then, low and behold a week later they are calling you for a color correction that will cost them nearly double of the original price to “fix.”
Hair color is chemistry. Would you give yourself Botox or a minor medical procedure? No. There is a reason we go to select institutions exclusively for cosmetology. There’s reason we need a license to practice. Metallic salts or metallic dyes have been used in hair color sine the 1800’s. These metallic salts fall under a category called “Progressive Dyes.” This means with every application the dye adds another coating to the hair, making it darker and darker. Hair that has been receiving these metals over a period of time start to feel rough. So, if you want to lighten or change your hair color at all, these metallic salts are extremely reactive with other chemicals. In most methods, using color removal with the metallic components will result in a major chemical reaction which can cause burning fumes and even smoking, which result in the hair melting.
Please see a stylist. We want you to have beautiful and healthy hair.